RebrandingCreative Brand Strategy Creative & Design Business Print Print
What was the brief?
To create a unique brand identity that will be recognisable, eye catching and visually stimulating to ensure maximum visibility when people see Onify's marketing collateral. We were tasked to ensure all items had the same brand feel and language whilst making them unique in themselves for what the message was trying to portray.
How did we approach it?
Onify is a modern, digital solution bringing the power of national loyalty campaigns to small, local businesses. After undertaking some market research we came to the conclusion that a minimalist, sleek yet visually appearing brand would be fit for purpose.
What was the outcome?
A whole new rebrand and logo with further colours added to the existing pallet. On the logo we incorporated new dots which represents the collecting of points and with these being in a circular pattern this also refects the returning of customers - exactly what the brand is about. The new font used is rounded, fresh and relatively informal which again, represents the business as a whole. Consistency across all marketing channels like email, social and print enhances the message that Onify wanted to give it's customers.