Carlisle CM Europe
Internal Culture VideoCreative Web & Digital
What was the brief?
To create an internal corporate video aimed to demonstrate to new or potential employees the culture and values of the business.
How did we approach it?
With a key part of the brief being to demonstrate the culture of the business, it was crucial to include personal testimony from colleagues at all levels of the organisation. We set up a relaxed 'interview style' model to put colleagues at ease and ensure we pulled out a sense of culture with their answers.
What was the outcome?
A 5 minute corporate video that communicates the culture and values of Carlisle. A combination of colleague testimonies and close-up shots of the manufacturing process come together to make a well-rounded, well-produced video that meets the brief.