FA Renovation Campaign Digital ExecutionCreative Web & Digital
What was the brief?
As part of their FA Vase and FA Trophy sponsorship, Buildbase asked us to create and develop the digital execution for their national campaign. Buildbase were giving away £50k worth of Building Supplies to Local Clubs around the UK.
How did we approach it?
The project was split into 3 phases: Phase 1 which focused on providing a solution for clubs to register for the scheme using an online portal. Phase 2 where the focus moved towards getting fans to vote for their local team and then Phase 3, an automated email strategy developed behind the scenes ready to send relevant content when certain rules were triggered.
What was the outcome?
A series of landing pages and an automated email strategy that facilities over 30 Football Clubs and over 10000 fan votes. The exposure Buildbase received for the campaign exceeded expectation.