Writing a blog about the importance of blogging might seem a little strange but it’s such an important topic to cover. So, why is blogging so important? Well, by writing and sharing relevant, useful content for your end users you automatically help to increase brand awareness, as well as providing more opportunity to generate leads which in return will positively impact conversion rates.
With 59% of our global population now listed as active digital users, it’s vital that brands have a strong online presence (Source: Statista 2020). The way in which our population consumes information is forever changing, and with technological innovations on the rise, digital content is only becoming more and more important for brands to remain visible within their industry.
Hosting topical and relevant blogs on your website is not only an impactful way to showcase expertise and increase authority, but it’s also an extremely cost effective way to attract and generate new clients and increase traffic to your website.
Our marketing professionals at CCM have outlined four reasons why blogging is so essential for your business:
- Increase website traffic
Sharing blog content provides the perfect opportunity to create relevant and useful content for your audience to access online. Each time you share a different blog, you’re opening up the opportunity for your brand name to appear in search engines, helping with that all important organic search and increasing website clicks.
For further exposure and increased traffic flow, you should utilise your blog content across a variety of marketing channels including your social media platforms. Remember - increased exposure means increased engagement!
- Strengthen your SEO
Search engines love to provide fresh, useful content for their searchers. By blogging consistently (with relevant content of course), you provide Google and other authoritative search engines new content to index. Additionally, writing blogs and sharing valuable content provides the opportunity to plug your keywords and increase visibility and listings on search engine results pages (SERPS) - think about the keywords and phrases you want to be recognised for and utilise them!
For further information on the importance of SEO as part of your marketing strategy, read our The Fundamentals of an Effective SEO Strategy blog.
- Showcase expertise
All businesses are experts in their own areas and it’s important that you showcase your strengths, this helps to build authority and trust with consumers. No matter the size or history of your business, sharing valuable and reliable content helps to get you recognised as a ‘go to’ resource, which may ultimately result in generating new leads and higher conversion rates. Win win, right?
- Create those all important connections
We all know how important brand awareness is, and sharing blog content will allow you to create connections with your followers. Of course, your blog is a space to share meaningful, business related content but it also provides a platform to showcase a more personal side to your business. Showcase your brand’s personality, its milestones, team events and much more - this type of authentic content usually creates a much better and much more genuine rapport with followers.
At CCM Group, we encourage our employees to share their experiences and achievements in personal blog posts and what’s interesting is that usually, this content resonates the most with our followers - which in return helps our engagement levels.
If you are interested in increasing your online exposure while establishing yourself as an industry expert, it’s imperative that you include blogging as part of your marketing strategy. It’s never too late to start!
For further in depth reading, Hubspot shared an insightful, thought-provoking and detailed article surrounding the powerful benefits of blogging for business and marketing. In our opinion, this piece perfectly articulates why all businesses should consider blogging.
You might find yourself reading this blog thinking that you want to start your own business blog, but you’re just not sure where to start or simply don’t have the time - don’t worry! Our creative experts are here to help. Whether it’s understanding which platform is best for hosting your blog or managing the whole process throughout - our marketing professionals will support you every step of the way.
Contact a member of our team today to find out more about how we can help you build a successful blog for your business. Our marketing professionals will work directly with you to help you understand what messaging is important and relevant for your brand and your consumers.